A lot of people found their inspiration not through people, but through written words. An author with a message to share does so with books as the medium. Christine Kloser joins this episode to talk about her journey, struggles, and breakthrough as she got into the world of publishing with the goal to spread her message. She talks about the importance of understanding yourself before starting a book, and working with the right people while making sure you make the correct decisions. Christine covers the difference between a writer and an author and explains the impact of being able to get your message out there and into the lives of your readers. Learn the different factors you need to work on in order to make your book a success, not just for you but your readers as well.
Watch the episode here:
Listen to the podcast here:
A Message In A Page: How To Transform Lives As An Author With Christine Kloser
As we talk about all the time on the show, it’s not necessarily financial ceilings. I know that’s what people use all the time when they say breaking through a glass ceiling. In this case, it could be financial ceilings, health ceilings, and mindset ceilings. There’s a whole plethora of ceilings that we’re breaking through on a regular basis. I want to say welcome and thank you for taking the time in your day to read what we have to present and share with you. We are joined by Christine Kloser. She is a friend and colleague of mine. We’ve had the opportunity to break bread together. I drove from Virginia and she drove from Pennsylvania. We met in the middle in Maryland and had an opportunity to spend some time with each other. We’re also in a couple of coaching programs together. I want to introduce her. Christine, thank you for joining us.
Thank you. I’m excited to be here.
Let’s get some credibility around you and let me read your bio. Christine trains entrepreneurs and leaders to write their transformational books. This is perfect because when we talk about success to significance, a lot of times, that is transformation all by itself. She is a USA Today and Wall Street Journal bestselling author, coach and publisher. Since 2004, she’s helped nearly 80,000 aspiring authors in 127 countries. What’s important is who they become after she works with them in this life-changing process. She delivers more than published books. She helps aspiring authors to embody their truth and authentic self fully.
This is important, Christine. When I met you at the New Media Summit, you have an air that drew me and say, “Can we talk about the bad experience I had writing my first book? How I need to get overcome that limiting belief that everything about writing a book is a bad experience?” I thank you for shedding some light on that. I know that’s something that a lot of people are concerned about. Let’s start at the very beginning. I have this book in mind. Do I start writing it? Do I do a bullet? Do I talk to someone? Do I record myself? What are some of the things people should be doing as they’re starting to think about moving into writing a book? It doesn’t have to be a thick book. I call it a pamphlet, one that’s smaller. What are some of the things that someone should be doing as they’re starting to think about this and goes, “Nobody wants to hear what I have to say.”
The truth is, if you have an idea planted in your being somewhere to share this message on the pages of the book, whatever that message is, I believe that if it’s there, there’s something that is meant to happen with it. You feel like, “Maybe I have a book inside me,” then the gremlins come in and are like, “Who do you think you are? Who’s going to read what this is? You don’t have a PhD.” All those stuff I’ve heard for the thousands and thousands of authors I’ve coached over the years. Those voices can get strong. If the seed is there, there is also a book there. It gets into a more spiritual concept but I don’t think that you would have been given the seed if you weren’t also given everything you needed to make that seed come to life in the form of a book.
The mistake that I see a lot of people make is they’re like, “I want to write a book.” They then sit down and start writing. When you do that, if you could imagine a river flowing with no banks, no structure and no way to tell it to flow, you don’t have a river. You have a flood, a mess and a disaster. I always suggest that before someone started writing, they should build the banks of the river of their book through foundational work. There are several different tools that I teach people and the Get Your Book Done program. We can talk about some specifics if you’d like, but that’s the first thing. What are the banks of the river of your book?If you have an idea planted in your being somewhere, whatever that message is, something is meant to happen with it. Click To Tweet
What you mean by banks of the river is whether this book is an instructional book. Is it an inspirational book? Is it going to be a big fish in a small pond or a small fish in a big pond? The way you write and what you decide to put in a book does start creating some banks for you. One of our coaches says to always think about the end first and that will get us there. What are some of the excuses you hear from people about writing books?
The biggest one is that they don’t know how. “I have this idea but I don’t know how. I don’t know what to do with it. I don’t know where to start. I’m not going to do anything.” That excuse might be true. Maybe they’ve never written a book before and maybe they don’t know how, but there are people like me and many authors out there. I think more than ever, there is an infiltration of author coaches out in the world. There is a way to write a book. You don’t have to figure out how to write a book on your own because there are thousands and millions of people who have already done it. You do not have to get out there with your machete and make a trail and figure this thing out. I did that back in 2004 for my first book and I’ve helped thousands of people not have to go through that process, and follow what works. That’s probably the biggest thing that I see going on.
It’s funny because in the mortgage and real estate space, I hear a lot of selling agents and realtors saying that people won’t put their house on the market because they have to clean the house in order to put the house on the market to sell. They’re stumped. They’re like, “I don’t know. I can’t move forward. I won’t do it.” Given the fact that you mentioned a little bit about that everybody’s an author now. Let’s talk about the type of author someone wants to be. What type of author does someone look to be?
Because it is a crowded marketplace, we publish more books in a day than we used to be published in a year with the invention of digital, print on demand, and the ease of access. There’s no barrier to entry. The good news to no barrier to entry in the publishing world is that everyone can be an author. The bad news is the same. Anyone who wants to be an author can be an author. You need to decide for yourself what kind of author you want to be. You could be the kind of author that wants to crank out a couple of repurpose blog posts and call it a book and not care about the quality. You could be the kind of author who writes a book that is your life’s work, your legacy, your mission, what you’re here to teach people, and a book that you can build a business around.
Some people say build an empire around and that’s possible too. There’s no wrong book to write. It’s writing the wrong book for you and that happens a lot nowadays because people are like, “Someone told me this is what I’m supposed to do. There’s this formula to follow it. If I don’t follow the formula, then nothing’s ever going to happen with it.” Nothing could be further than the truth. You have to write the book that you need to write for the purposes. This goes back to one of the bank rivers tools that maybe we can talk about.
There are four key questions that I suggest every single author asked before they do anything and one of those questions is relevant to your business. How do you want your book to help your business transform? If you don’t know the answer to that question, you don’t know the right book to write. You might go pump out some repurposed blog. It’s going to harm your reputation in business more than help your reputation in business. There’s the right book for you to write but if someone tries to tell you what that is, don’t listen to them because your book is not a cookie-cutter book.
My son created a PDF book and sold it as an eBook. He made $825,000 in three hours with that eBook that he made. No publisher, no anything, just wrote a PDF that’s 400 pages long. It’s a statistical thing and almost made $1 million. What is the difference between publishing something digital that never goes to print because it’s costly and they’re heavy? For me, mine are heavy. Every time I bring it in someplace, I’m like, “I got to get extra luggage.” It costs too much to ship them and all that. The question then becomes what is the difference between writing something that’s going to be hard copy and what are the deciding factors in that? It might be one of your four questions, but the deciding factors in writing something that’s a hard copy versus something that’s always going to be digital, maybe a Kindle and a PDF.
There are many different strategies like what your son did, which is a phenomenal success. He never intended to have the book beyond Amazon, either in print or in Kindle. He was keeping his intellectual property. He was selling an eBook for a whole heck of a lot more than any eBook would be able to sell an Amazon. It was the value of the information that allowed him to employ a strategy like that and have much success with it. That probably made sense for him and his purposes. He made a wise decision in that case.
Most people are not going to be writing such a specialized, detailed, data-driven report that people are hungry for. They will pay multiples of what they pay for a book on Amazon or Kindle. What most people want for their books is visibility. They want exposure. They want to be able to open up new doors of opportunity. They want to be able to use that book to leverage. Maybe building some certain relationships that they wouldn’t build if they weren’t an author. It opens up a door of opportunity. There are a number of different ways that people can go. They could pursue getting an agent, writing a book proposal, securing an agent, and selling to a traditional publisher. That’s one specific route. You have to be willing to give up your rights if you do it that way. You have to be willing to get the minority portion of royalties on every book sold. Your publisher is making more money than you are on the sale of the book in that case.
That’s right for some people who want the clout and credibility of a Random House type publisher or they want the distribution into the big bookstores. For other people, the right thing is to completely independently published. “I want complete control. I want to be able to do everything myself. I want to be able to determine the pricing, the look, the feel of the content, all of it.” Your son was an independent publisher, but he did not go through any of the traditional book streams. He probably had his audience or he had partners who were interested in what he was doing. He was able to go completely independent and make a ton of money, which is awesome.
For a lot of people who are not quite big enough to go traditional, the traditional publishers are typically looking at a minimum email list of 50,000 people. It figures a minimum email list of 50,000 people and social media platforms to match those numbers, that you’ll be able to sell your required 5,000 books in the first year. That’s what they’re looking for, 5,000 to 10,000. They calculate the numbers and if you don’t match the numbers, few publishers will take a look at you. A lot of people are like, “I’m not ready for traditional. I’m not right for independent publishing. I don’t have the platform that Jen’s son does, that could make nearly $1 million in the first three hours of publishing a PDF eBook independently on his site.”
Most people fall somewhere in the middle. They’re looking for a publishing partner that can help them through the process because they can get a block in the writing. They can get a block to the publishing and authors can get a block in the marketing. Those are the three key places where the blocks and “I don’t know what I’m doing” hit. If you work in that middle ground, you partner ideally with an ethical publisher, who’s going to treat your book as if it were their own and hold a high level of quality control, high customer service, and help co-create an amazing product with you that you’re thrilled about.
For a lot of people, that’s the right match, but the wrong decision inside of that right match in terms of the process can be devastating. You got to do a lot of homework. Are you paying them once and then paying them again for every book you sell? Are you paying them once and it’s a fee for service, and you and your rights can get all your royalties at the end? Do they have a reputation for delivering what they say they’re going to deliver? How many times they’ve been sued? Have they been involved in class action lawsuits? A lot of them have.There's no wrong book to write. It's just writing the wrong book for you. Click To Tweet
In my example, on the backside of everything, it was a 90-day marketing push that they were going to do and they fell short. I did more than they did, which is fine because I was going to be pushing it anyway. I didn’t get the “umph” that I thought I was going to get right after writing the book. I thought I’m going to get a big “umph.” It’s funny because I’m getting more of an “umph” now and it’s been a few years.
That’s the beautiful thing about a book. You could write it once, but you can watch it and “umph” it for as long as you want to share the message of that book. I’ve seen people who have launched books ten years after they’d been written. They’re like, “I want to infuse some new life into this book.” The book is ten years old but they put together a campaign and they do what they need to do to get the word out about that book again.
That’s interesting and it’s not because I did a relaunch or anything. I am a number one bestseller on Amazon in my space because I was a big fish in a small pond. Everybody wants it. Thankfully, that happened. I wanted to ask you about publishing some type of a small pamphlet like this. I think this thing is only 30 pages. What do you think about something like this for someone to use if they wanted credibility? The reason why I’m asking this is that I stumbled upon this and it was ironic because I was like, “Hold on. I’ve got one too.” I use this as an expensive business card when I’m out galley batting. When I’m speaking, I toss this out to everybody because it’s inexpensive. It’s $3 a piece or something. Instead of carrying all these books, I’m carrying an excerpt from my book. That’s where my book started. I was doing this and I moved it into a full book. What do you think about someone who says, “I don’t want to take on this full big thing? I want to get a few words out there.” What are your thoughts about that and how do you think about it?
This is my little book. It’s so little that you couldn’t even fit the title on the spine of this book. It’s teeny-tiny, maybe 10,000 words. It’s a different book than my book, The Freedom Formula, which is 150 pages or whatever, 30,000 to 40,000 words. It’s a whole different thing and it had different purposes. Writing a small book is perfectly fine. There’s absolutely nothing wrong with writing a small book. They have a purpose and the purpose is you’re going to give them away for free, probably for the most part and it’s going to be an instant credibility builder when you hand out a small book instead of a business card.
People don’t throw them away and with a nice little small book, they also don’t leave it in their hotel room from the conference that you met them at because they don’t want to have to carry that weight. The small book can go with them. They’re a good idea but understand that the small book is not going quite the credibility builder as the thick book. I’m sure, Jen, you experienced this. It’s like, “Here’s my little thing,” then there’s this thing that you’re going to use when you’re trying to get on more stages or close clients or things like that. You’re going to bring out the heavy hitter book.
It was an expansion of my practice for me. It was a way for me to say, “Here’s something I can give you.” They then go, “I was reading that. I executed on it and it was fantastic.” I got all kinds of cute little responses and stuff from people. I feel like that’s better than going to a networking event and having my card. That was the auspice for that and then that was like, “If I can do that, maybe I could do even more,” then it turned in to however many pages my book is. I’ve never read my book. I’m going to be honest. I wrote it but I didn’t want to read it. I wrote it, rewrote it, organized it, edited it, rewrote it and organized it again. I was like, “I’m not reading the book when it comes in. I’m done.”
By the time the book is published, that’s a common experience for the author because you have gone through many rounds of editing. You’ve dotted every i’s and crossed every t’s. You’re like, “I’m done.”
It’s like being pregnant. You just wanted to have a baby. They’re like, “You’re not done with that book yet?” I’m like, “Stop asking me. I want it over just as much as you.” Before we switch into some of the breakthroughs that you’ve had and experienced with some people that you’ve worked with, what other advice would you give to someone if they’re thinking about this? They’re reading and they’re saying, “Maybe I could write a book. Maybe I should get ahold of Christine.”
I’d be more than happy to help you write a book as long as it’s transformational. If it will have a big impact on the world, help people do something, and in some way have a change in their lives, then I might be your gal. I want to share those four quick questions that I mentioned earlier. These four questions, I wrote this entire book, The Transformation Quadrant.
You have an online questionnaire as well.
You can go to TransformationQuadrant.com and you can get a free copy of the book, the workbook, and everything to work through this. There is more context there, but the four key questions to ask yourself as you start writing is first and foremost, and a lot of people are like, “What? I’ve got to ask that question first?” Yes, because it will help determine what type of book it is. You talked about that earlier, Jen, where it’s like, what kind of book? The best way to know that is by asking this first question to yourself. What is the transformation you want for yourself through the process of writing this book? What do you want to be different for you?
That’s a deep question. I’m not sure I could answer it now for that book.
I worked with clients and this tool is called The Transformation Quadrant. I did a private consultation with someone on their quadrant, answering these four questions. By quadrant number two, she had cracked open and she had seen a thousand different threads come together into a tapestry that she hadn’t seen before because of the depth in which we entered into these questions. I’m giving you the top line, but there’s a lot to unpack in these questions. That’s the first one. What transformation do you want for yourself to experience through the process? The second question is, what transformation do you want for your readers? If you’re not transforming your reader’s lives, your book is going to go nowhere. You need to be clear about what transformation you want for them. The third question is, what transformation do you want for your business? That will help determine what kind of book it is, what is the link, and how do I specifically want this book to transform my business?Write a book once and you can share the message of that book for as long as you want. Click To Tweet
If someone doesn’t have a business, is that okay?
It is okay. I tell them to at least play around with this quadrant, and just see because maybe there’s something there. I always suggest that people at least do the exercise if I had a business or if I could create a business around this book because oftentimes, at least for my authors, the book is the piece of something bigger. I have some where the book is the end. That’s it. That’s everything. Most of them are like, “The book is a piece of something more.” If you don’t know how the book fits into that, what you want it to do for your business, and how you want that transformation to look, you can’t write the book in a way that’s going to lead to that shift, change, growth, and transformation of your business.
That’s the third quadrant or third question. The final one is, what is the transformation that you want to see in the world as a result of your book being in it? That’s the pebble in the pond concept. If there was a ripple effect of this book, how might the world be different? How would you want to see the world be different? People have gone all the way to world peace. If everyone who can read and adopted my teachings in this book, that war would have to end. Violence would have to end. That’s God’s truth if that happens.
That big vision sometimes is good to help you keep going when you’re all in your head and you’re like, “I can’t do this.” Those are the four key questions. Everyone should start there and once you’ve done that, you might want to consider also making sure you’re crystal clear on who your ideal reader is. Especially if you’re writing nonfiction, I would encourage you to consider writing your back cover copy first before you write the book. If you can’t communicate what you want to communicate in 250 words or less, you’re not ready to write the book because you’re not clear enough on your message.
That’s that end result. I have one more question about this too. How do you feel about ghostwriting and in what circumstances? Maybe someone is saying, “I have an idea and I have a concept that I don’t want to sit down and write.”
There are lots of successful ghostwriters because of people who need to work with ghostwriters. For some people, that’s the right decision. If you’re not going to get your book done for five years but partnering with a ghostwriter would have it done in a year, then that might be the right thing for you. I rarely encourage someone to work with a ghostwriter because part of the core for me is the first question, what is the transformation you want for yourself? If it’s ghostwritten, you still have ownership, but it’s different if you don’t write the words yourself. I’ve seen too many people have transformations exactly what they intended and so much more in that self-quadrant because they wrote their book themselves. It’s hard for me to think of like, “I’m not doing that.” If you’re not going to do it on your own, then working with a ghostwriter is certainly the next best option to make sure that it gets done. You can experience the impact, the benefits, and all of those things that come along with authorship.
Thank you for sharing your opinion on that. It’s important because I was sitting here thinking maybe someone doesn’t want to write a book, but they want their message to get out there in some way, shape or form. One of the new things that a lot of people are doing is converting their podcast interviews or radio interviews into books. I was in a book because I was a guest on someone’s podcast or someone’s radio. It was cool because Kevin Harrington was in the book too and I was like, “Look at me.” That’s a cool concept too. With all the Facebook live and everything we’re all experiencing, we certainly could transcribe all those and then do our take on that interview and that could be a book.
It is important to sit down and think about what you want to do, what you want to share as your message throughout the world and where you want it to take you. Thank you for sharing all of that. I’d like to switch gears. What type of breakthroughs have you had? It can be in the book writing or it can be for you because this show is about life after breakthroughs. What happened? What ceiling were you approaching? After that, what does that life look like? How has that helped you expand your horizons in the world?
It is difficult to pack it because there are a lot of good ones, but the one that keeps popping up is back in my college days. I hit a ceiling in my college days and my senior year. What that ceiling looked like with me, dressing up again in pantyhose, a little double-breasted skirt suit, and patent leather heels to go to an on-campus interview for a job, either a bank or an insurance company that I did not want. I was not nearly as awake as I am now back then. Some part of me knew that I was bumping up against some ceiling that rubbed me the wrong way.
At 21, I knew like, “This can’t be. This is not for me. Whatever this life is like or a job with benefits, no.” I had no other option. My mother was a school teacher. My father was a salesman. My sisters and I all graduated business degrees because if you get a business degree, you go and get a job, you get benefits, and this was the big goal. I remember that interview and I remember that night going to a bar off-campus. Over a pitcher of Miller Lite beer, I managed to get one of my girlfriends enrolled in the idea of moving to California when we graduated. We were at a small private Catholic college in Rhode Island.
By the end of that night of my last on-campus interview, we had made a decision that we’re moving to San Diego. Neither one of us had been there before. Neither one of us knew anybody there. Neither one of us had a car even to get there. We were like, “We’re doing this.” We had to get a third girlfriend to come with us because she had a car and next thing you know, we were in the car after graduation. We had tent all summer to save up enough money to get ourselves across the country with no place to live. We drove a little Volkswagen Fox and drove cross country and landed in a youth hostel.
I didn’t know it then but the ceiling that I was bumping up against was a ceiling of a small, fixed life of non-impact. That’s what it feels like being in a box. I was not born to be in a box. Some people love that box and they would not survive outside of that box. I thank God because we need people in those boxes but I couldn’t do it. The further I got away from New England and the closer I got to California, I felt like there was something for me here. That led to opening up my first business in 1991 and I have been certifiably unemployable since 1991 when that first client wrote her first check and handed it to me with my name on it. That was amazing and that was a huge breakthrough. My business has gone through a lot of iterations. I was a fitness trainer back then in LA. It’s evolved, grown, and shifted a lot but that spark of like, “No way. You’re not going to keep me under that glass ceiling. Sorry.”
When you break through a ceiling, it now becomes your floor. What was ahead for you? Not all your breakthroughs, but what was ahead on the backside of that? You opened a business. What was the significance of moving into that?If you’re not transforming your reader’s lives then your book is going nowhere. Click To Tweet
The significance of moving into that was this underlying feeling that I could design and create a life that worked for me and doing work that felt meaningful. When I hear people complaining about jobs that they don’t like, I can’t even comprehend.
If you don’t like the job, then quit.
It’s like 20 to 30 years counting down until retirement. I don’t understand. It gave me this feeling of like, “I can create an amazing life.” As a result of owning my first business, we hit bumps and challenges. As a result of one of the greatest challenges I faced in my business, wondering if I could continue anymore and we need to get a job, I ended up birthing something called The Network For Empowering Women Entrepreneurs. It was a networking group in LA. I started it because I needed it and they grew 500 members with no marketing. I’ve met amazing people and still many years later, some of the most important relationships in my life and my career burst out of that organization. It was that organization that birthed me into my first book that I ever was a part of. I did an anthology. I collected stories from 40 of the women in the group and we became authors together. Moving to California, that part of me was like, “Get out of here. This isn’t for you, Christine.” It changed the trajectory of my life.
We all want to be successful. It’s not moving from success to significance, it’s being both successful and significant. I know that one of the things that you’re working on is helping people get their message out there. I know that that brings you a lot of joy. The significant part of this is that there are stories to be told, and you’re out there saying, “Tell your story. Get your book written. Get it done.” What’s on deck for you?
It’s reaching more people. Businesses always evolve, grow, shift, and change. We’ve spent the last few years in turning our business and building the most amazing locked tight structure, systems and operations. We’re expanding our team and pulling our programs together so that it’s crystal clear where someone belongs in our suite of offerings, whether it be in publishing or in helping them with the writing process. Our business is clean, smooth, joyful, and works well that for us. It’s like, “We have such a strong foundation. We could take 1,000 more people in this business.” We’d be fine and everyone will be as happy as they are now. It would be more clients that we’re serving.
It’s something I’ve been saying lately. Everybody’s talking about 2020 vision and things like that. For me, that’s shortsighted because it’s just this year. We had the roaring ‘20s and I’ve been calling it the soaring ‘20s. That’s what I hear from you. They’re going to be soaring for you now that you have the foundation that you’ve put in place so that you can be more significant to other people along the way. There are a couple of things that I want to make sure that we do. The first is talking about the transformational quadrant. You have an online version of that as well at the TransformationQuadrant.com.
You can get the book and the workbook. If you like reading print or if you like to have a physical book in your hands like that, then you can buy it on Amazon, but you can also get it for free at that website.
I know that you have a new course that’s coming out. Tell us about that. If you’re reading, you need to take action and make a decision quickly in order to be able to be part of this particular group.
Once a year I host a training called The Book Breakthrough Quest. It is free training. It runs for five days and it’s designed to help you gain clarity, confidence, and consistency in being able to move your message forward through the written word and into the world. It’s totally fun. Four of the training are prerecorded at Bob Marley’s house down in The Bahamas, where I hosted a retreat. I recorded the videos there and then we go live on Friday for one more robust and deep-dive training. When I did this in 2019, we had about 5,000 participants across the board. They were like, “This is the most valuable, most helpful, and most amazing free training that I ever experienced.” There were people getting clarity on their message, audience, and big vision as an author like, how does it fit into the puzzle? It’s totally fun. We do a lot of engagement on Facebook in my group. I invite you to join us. It’s at BookBreakthroughQuest.com.
If someone wants to get in touch with you, what’s the best place for them to go? Where should they go to find you if maybe they can’t do this five-day event, but they want to get in touch with you to ask some questions?
You can go to ChristineKloser.com, that’s my website. We have a contact page there and you can submit contact. Anyone that submits a contact, every single question gets answered.
As we end our time here, I want to say thank you for sharing this information with everybody because a lot of people that are reading here are going through some type of transformation in their life or in their business. This is another added piece that we want to be able to share with everybody. What quote inspires you these days?
There was one that I want to share that I haven’t heard anyone say, but it’s one of my own that’s particular to authors. That is, “You don’t need to be a writer to be an author.” Too many people get hung up. They’ve got a C in English, they got red marks all over, and they’re like, “I’m not a writer.” You do not need to be a writer to be an author. To be an author, you have to be someone with something valuable to share. That’s what good editors are for.
Thank you for closing that up for us. I appreciate it. Christine, thank you for sharing time with us. For those of you that are reading, I want to say thank you for taking time out of your day. Please don’t forget to give us a five-star rating and don’t forget to write the review as well. As always, you can reach me at JenDuPlessis.com, submit a question and say, “I’d like to have this topic. I’d like to hear about this.” I am happy to entertain all of those suggestions so that you get as much value out of reading to this show as you possibly can. Until next time.
- Christine Kloser
- New Media Summit
- The Freedom Formula
- The Transformation Quadrant
- Amazon – The Transformation Quadrant: How to Blueprint Your Book in 15 Minutes or Less
About Christine Kloser
Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004, she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx.
But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self.